Blog #7: Ads and College Students

The college student... define him/her.  What is a college student?  How do you reach one?!  Well, that's the focus of today's topic, and I will address a few points.  For one, most college students are gonna be online and use the internet more than any other source today.  Exposure is one way to reach them of course, so multiple mediums, or forms of media can almost always guarantee a more successful response.  But then to draw them in, most are gonna need some form of humor!  After hours/days of tedious school work, and boring monotanous classes, they need spice... zest(fully clean).  Studies have shown that ads with a creative, humorous execuction are 40% more likely to get a response from college students or recent grads.  Another thing to keep in mind is thriftyness.  College students want free stuff, so sampling products is always a great idea to get 'em interested in a product!  Everywhere ya look, from campus fliers/newspapers, to local tv ads, to word of mouth and the internet, advertisements are focusing in on a target audience, and typically once someone picks a product they're comfortable, they're stuck for life, so my advice to advertisers: get 'em while they're young, dumb, and full of cum laude!